Some businesses need an experienced partner in the work. Others need a marketing leader for a while, a clear read on where AI actually fits, or someone to think a decision through with. The right approach depends on what you're trying to achieve.
The right support depends on what the business is trying to achieve. Four arrangements, and the difference between them is mostly how much of the work I take on.
I step into the business and help lead the marketing function.
We take one defined marketing problem and work out what’s actually causing it.
We make the work itself better, then build automation or AI where it genuinely helps.
You get an experienced marketer to think with, and to be challenged by.
Start from the situation rather than the service. I’ll show you where I’d begin.
What’s usually happening
The work gets done, but priorities move constantly, ownership is unclear, and most decisions still come back to you. Adding another person rarely fixes that on its own.
How I help
I take on the leadership: direction, priorities, accountability, budget and reporting, close enough to the work to know whether any of it is landing.
What’s usually happening
There’s usually no shortage of ideas about what to do next. What’s missing is agreement about which problem is being solved.
How I help
We define it properly, find what’s really causing it, and build the answer. I stay close while the team puts it in place.
What’s usually happening
Reporting takes hours. The same information gets typed into three places. People are trying AI on their own with no shared approach.
How I help
We simplify the work first, then build the automations and AI tools that earn their place, and train the team so they still get used a month later.
What’s usually happening
You might be the only marketer, new to leading one, or running the business and making marketing calls with nobody senior nearby.
How I help
We talk through the real thing. I’ll challenge it rather than agree with it, and you leave with a clearer decision or a next step.
Share what you're trying to accomplish, what feels unclear, or where you need support.
Let's talk