Projects shaped around different needs.

Every project looks different. The goal doesn't. From leading marketing teams to building products of my own, the work reflects different ways of helping businesses move forward.

Leading marketing

I enjoy building teams, brands, and marketing functions that can grow with the business.

MarTech

PERQ

Full ownership of marketing: brand, demand generation, website, sales enablement, and operations.

Three years of compounding growth, and two promotions to the executive team.

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VP of Growth Marketing and Enablement · 2023–Present

Challenge

A martech company in a high-growth phase that needed demand generation to keep pace, then a company-wide restructure that put the entire marketing function on the table.

Approach

Full ownership of marketing: brand and positioning, demand generation, website and content strategy, sales enablement, and marketing operations, with the team leadership and cross-functional planning that come with it.

Impact

Inbound leads up 120% in five months, on a marketing budget cut by 34%. Paid search cost per conversion cut in half while conversions rose 80%. Promoted twice in two years, most recently to VP of Growth Marketing & Enablement on the executive team.

Document Technology

Scan-Optics

Demand generation, CRM, ABM, paid media, and events.

Marketing rebuilt from the foundation, and a pipeline that more than doubled.

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Director of Marketing · 2021–2023

Challenge

A decades-old document technology company repositioning toward intelligent automation, with a legacy marketing function and a pipeline that had not caught up with the new direction.

Approach

Rebuilt marketing from the foundation: defined the TAM and ICPs, implemented HubSpot CRM and automation, launched ABM, paid media, event, and outbound programs, and ran partner campaigns with Dropbox, UKG, and Xerox.

Impact

115% more opportunity creation, with pipeline growing from $1.3M to $2.8M, and 47% more inbound leads.

eLearning

StormwaterONE

Lead generation, nurture automation, and webinars.

More qualified leads on a smaller paid budget.

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Marketing Director · 2019–2021

Challenge

A niche eLearning company where brand and demand generation pulled in different directions, and paid media spend outran its returns.

Approach

Optimized lead generation with nurture automation and personalization, grew webinars into a top lead source with more registrants converting into paying students, and led a MarTech migration without breaking business continuity.

Impact

95% more qualified leads, with paid media spend cut roughly 36% while impression share rose 35%.

“She has directly impacted the company’s sales and profit margin to help it become a $1 million company.”
Alisa P.
Instructional Designer, StormwaterONE

The strongest work connects the strategy to the details that bring it to life.

Stepping in where growth gets stuck

Sometimes businesses need another team member. Sometimes they need another perspective. Often, they need someone willing to do both.

Financial Services

MembersFirst CT Federal Credit Union

Fractional marketing leadership across paid media, websites, campaigns, email, and brand.

An eight-year partnership improving acquisition while building the campaigns, systems, and communications the credit union relies on.

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Challenge

A community credit union competing against big-bank marketing budgets, without a full-time marketing team of its own.

Approach

I started inside MembersFirst as the employee leading marketing. When I moved on, they chose to keep working with me as an ongoing consultant: campaign strategy, member communications, Google and Meta advertising, newsletters, product promotion, and a monthly content process with NCUA compliance flags on every asset.

Impact

Eight years of retained fractional marketing leadership, alongside consistently better ad performance and loan conversion rates across Google and Meta.

“Amber is a true asset to the marketing industry. MembersFirst is lucky to have her as part of our Team.”
Lily McAuliffe
Executive Vice President, MembersFirst CT FCU

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Restoration Services

Robert James Restoration

Brand, website, social media, and AI systems consulting.

A brand and a website, then nine years of running the marketing on them.

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Challenge

A restoration business that needed a real presence: no brand, no website, and no one in-house to run marketing.

Approach

The brand and website first, then the ongoing work: social media management, review management, and consulting on where AI systems can support the business.

Impact

Nine years on, the business still runs its marketing on that foundation.

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Pressure Washing

A2 Exteriors

Brand from the ground up, carried onto print and signage.

A brand built from the ground up, carried consistently across signage, flyers, and print.

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Challenge

A small pressure washing company doing quality work with no brand behind it: no consistent look, nothing to hand a homeowner, nothing to leave behind after a job.

Approach

The brand from the ground up, carried onto the pieces local service work actually runs on: yard signs, door hangers, flyers, and the rest of the print kit that keeps the name in front of the neighborhood.

Impact

A professional, consistent look on every job site and doorstep in the service area, from a brand that didn't exist before.

“I knew I needed to do more with marketing, but I was honestly overwhelmed and didn’t know where to start. Amber helped me make sense of it and gave me a plan that actually felt doable.”
Anthony Aubrey
Owner, A2 Exteriors

See the print work

Other client work

  • Aesthetics Amethyst Aesthetics A marketing plan for a new solo practice, built from nothing.
  • Chiropractic Active Chiropractor Paid advertising.
  • Bridal Retail Andrea’s Bridal and Alterations Website design and build.
  • Technology Services Nutmeg Technologies Website design and build.

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Building what teams actually use

Each of these came out of a real problem: a team that needed a system, a conference that needed an activation, an audience that kept asking the same questions.

AI tools for GTM

Custom AI systems for marketing, sales, and internal workflows.

  • Content Engine A monthly content system automating planning, Canva assets, email, and compliance checks.
  • Messaging Agent An internal tool that generates on-brand LinkedIn posts and prospect emails.
  • AI Sales Assistant An internal tool that gives sales teams fast access to competitor insights and messaging.

Products

Independent apps and digital products.

  • The Log A fitness app combining workout, nutrition, and weight tracking with AI coaching.
  • Digital Template Shop A digital product shop with more than 500 sales.

Let's figure out what comes next.

Share what you're trying to accomplish, what feels unclear, or where you need support.

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