Projects shaped around different needs.

Leading Marketing

I enjoy building teams, brands, and marketing functions that can grow with the business.

MarTech

PERQ

Full ownership of marketing: brand, demand generation, website, sales enablement, and operations.

Three years of compounding growth, and two promotions to the executive team.

Read case studyClose case study↓

VP of Growth Marketing and Enablement · 2023–Present

Challenge

A martech company in a high-growth phase that needed demand generation to keep pace, then a company-wide restructure that put the entire marketing function on the table.

Approach

Full ownership of marketing: brand and positioning, demand generation, website and content strategy, sales enablement, and marketing operations, with an $800K budget and the team leadership and cross-functional planning that come with it.

Impact

Inbound leads up 120% in five months, with the highest month in company history. Paid search cost per conversion cut in half while conversions rose 80%. Promoted twice in two years, most recently to VP of Growth Marketing & Enablement on the executive team.

Document Technology

Scanoptics

Demand generation, CRM, ABM, paid media, and events.

Marketing rebuilt from the foundation, and a pipeline that more than doubled.

Read case studyClose case study↓

Director of Marketing · 2021–2023

Challenge

A decades-old document technology company repositioning toward intelligent automation, with a legacy marketing function and a pipeline that had not caught up with the new direction.

Approach

Rebuilt marketing from the foundation: defined the TAM and ICPs, implemented HubSpot CRM and automation, launched ABM, paid media, event, and outbound programs, and ran partner campaigns with Dropbox, UKG, and Xerox.

Impact

115% more opportunity creation, with pipeline growing from $1.3M to $2.8M, and 47% more inbound leads.

eLearning

StormwaterONE

Lead generation, nurture automation, and webinars.

More qualified leads on a smaller paid budget.

Read case studyClose case study↓

Marketing Director · 2019–2021

Challenge

A niche eLearning company where brand and demand generation pulled in different directions, and paid media spend outran its returns.

Approach

Optimized lead generation with nurture automation and personalization, grew webinars into a top lead source with more registrants converting into paying students, and led a MarTech migration without breaking business continuity.

Impact

95% more qualified leads, with paid media spend cut roughly 36% while impression share rose 35%.

Stepping in where growth gets stuck

Sometimes businesses need another team member. Sometimes they need another perspective. Often, they need someone willing to do both.

Financial Services

MembersFirst CT Federal Credit Union

Fractional marketing leadership across paid media, websites, campaigns, email, and brand.

An eight-year partnership improving acquisition while building the campaigns, systems, and communications the credit union relies on.

Read case studyClose case study↓

Challenge

A community credit union competing against big-bank marketing budgets, without a full-time marketing team of its own.

Approach

I started inside MembersFirst as the employee leading marketing. When I moved on, they chose to keep working with me as an ongoing consultant: campaign strategy, member communications, Google and Meta advertising, newsletters, product promotion, and a monthly content process with NCUA compliance flags on every asset.

Impact

Consistently better ad performance and loan conversion rates across Google and Meta, in a working relationship now in its eighth year.

See some of the work

Restoration Services

Robert James Restoration

Brand, website, social media, and AI systems consulting.

A brand and a website, then nine years of running the marketing on them.

Read case studyClose case study↓

Challenge

A restoration business that needed a real presence: no brand, no website, and no one in-house to run marketing.

Approach

The brand and website first, then the ongoing work: social media management, review management, and consulting on where AI systems can support the business.

Impact

The business runs its marketing on that foundation today, nine years into the relationship.

See the website

Pressure Washing

A2 Exteriors

Brand from the ground up, carried onto print and signage.

A brand built from the ground up, carried consistently across signage, flyers, and print.

Read case studyClose case study↓

Challenge

A small pressure washing company doing quality work with no brand behind it: no consistent look, nothing to hand a homeowner, nothing to leave behind after a job.

Approach

The brand from the ground up, carried onto the pieces local service work actually runs on: flyers, yard signs, and the rest of the print kit that keeps the name in front of the neighborhood.

Impact

A professional, consistent look on every job site and doorstep in the service area, from a brand that didn't exist before.

See the signage

Working on something similar? Let's talk

Building

Products, education, and AI tools I’ve created to solve real problems and explore new ideas.