Building the marketing your business actually needs.

I help businesses figure out what's missing, strengthen what's working, and build what comes next through strategy, practical courses, and hands-on support.

The hardest part is not always doing the marketing. It is knowing what to build.

You might be starting with a blank page, trying to improve what already exists, or sorting through too many ideas, tools, and priorities. I help clarify what the business needs and turn that into the right strategy, campaign, course, process, or next step.

Good marketing starts with what will have the most impact.

Different businesses. Different needs. Work built around both.

A selection of in-house and consulting work across strategy, growth, websites, campaigns, operations, and marketing leadership.

MarTech · 2023–Present

PERQ

Inbound leads up 120% in five months, the best month on record, and a promotion to VP of Growth Marketing & Enablement along the way.

Read the case study
Document Technology · 2021–2023

Scanoptics

The demand generation rebuild that grew pipeline from $1.3M to $2.8M in opportunity creation.

Read the case study
Client · Credit Union

MembersFirst CT FCU

Fractional marketing leadership for a community credit union competing against big-bank budgets.

Read the case study

What I bring to the work.

I understand the full marketing function.

More than a decade across strategy, brand, demand generation, content, websites, operations, sales enablement, and team leadership.

I connect the plan to the work.

I can help set the direction and stay close enough to the execution to make sure the strategy becomes something real.

I make complex work easier to use.

Whether I am building a campaign, process, or course, I focus on making the thinking clear and practical for the people responsible for carrying it forward.

Ways we can work together.

Different businesses need different kinds of support. The right engagement depends on your goals, your team, and where you are starting.

Courses

Practical courses that turn marketing strategy into clear steps, examples, templates, and tools people can apply to their own business.

Explore courses

Workflow & AI Guidance

Not sure where AI could actually help? I look at your goals and current ways of working to identify practical opportunities, unnecessary friction, and places where a simpler process may be the better answer.

Explore AI and workflow guidance

Consulting

Strategic marketing support shaped around what the business is trying to achieve. The work may include positioning, campaigns, demand generation, content, websites, operations, team workflows, or hands-on execution. By application.

Explore consulting

From people who've worked with me.

“I’ve had the pleasure of working alongside Amber during my time at PERQ, and she is truly a standout colleague and leader.”
Stephanie Sellstrom
Teammate at PERQ
“You could not hope for a better marketing professional at your side.”
John D.
Graphic Designer
“She has directly impacted the company’s sales and profit margin to help it become a $1 million company.”
Alisa P.
Instructional Designer, StormwaterONE
“Amber is a true asset to the marketing industry. MembersFirst is lucky to have her as part of our Team.”
Lily McAuliffe
Executive Vice President, MembersFirst CT FCU
Amber Fugedi, marketing consultant in Connecticut, seated in a sunlit studio in front of a wall of pinned reference images.

I'm Amber. I help businesses build marketing that fits where they are and where they want to go.

I lead growth marketing at PERQ and consult with businesses across financial services, technology, SaaS, eLearning, and local services. My work spans strategy, brand, demand generation, content, websites, operations, and team leadership. I am also turning what I have learned into practical courses and helping businesses make thoughtful decisions about where AI belongs.

Let's figure out what comes next.

Share what you're trying to accomplish, what feels unclear, or where you need support.

Let's talk