I’m Amber. I’ve spent more than a decade in marketing, but the work I’m most drawn to usually starts somewhere between marketing, sales, operations, technology, and the question nobody has asked yet.
How I got here
I got my first marketing internship without fully realizing I had applied for a marketing internship.
I was young, figuring out what I wanted to do, and apparently not reading job descriptions quite as closely as I would now.
But once I was in it, something clicked.
No day was really the same. One day I could be writing something, the next helping with an event, working on a website, looking at numbers, or trying to figure out why something wasn’t working.
I liked the change of pace. I liked that there was always something new to learn, a different problem to solve, or another part of the business to understand. So I kept going.
And as my career grew, so did my definition of marketing. I became more interested in what happened around the campaign, not just the campaign itself: sales, operations, systems, technology, customer behavior, what happened after the lead came in, and whether any of the work was actually helping the business.
How my view changed
The longer I worked in marketing, the more I noticed how easy it was for businesses to be told they needed more activity without anyone stopping to ask whether it was actually the right activity.
Post more.
Send more emails.
Run more ads.
Add another tool.
But more activity does not automatically mean more progress.
I became much more interested in the business on the other side of the advice.
Sometimes that means a campaign. Sometimes it means a better website, clearer messaging, stronger follow-up, or a simpler process. And sometimes it means deciding not to do something at all.
That shift shaped how I lead, how I consult, and eventually why I started creating courses too.
What I grew into
Over time, my work kept pulling me closer to the rest of the business. Sales. Operations. Systems. Technology. Leadership. The handoffs between teams. The things happening before the campaign and after the lead came in.
But what keeps me interested is the combination of creativity and problem-solving: understanding what is happening, building something useful, and seeing whether it actually makes the business or the work better.
What I believe
I like opinions. I just like them more when we can test them.
I’ve never been very interested in recommendations that only work on a slide.
If something can be simpler, I’m probably going to ask why it isn’t.
How I lead
I got meaningful experience early in my career because someone trusted me with real work before I had years of experience proving I could do it.
I’ve never forgotten what that did for me.
That’s why I’ve always made time for interns, mentoring, and people earlier in their careers. I want them in the conversation. I want them to understand why decisions are being made, try things themselves, get feedback, and build confidence.
I think investing in people is one of the best uses of my time.
What keeps me interested
It’s figuring things out.
The moment when something complicated finally makes sense.
When the numbers explain what everyone has been feeling.
When the team knows what to do next.
When something that wasn’t working starts working.
I like the part where curiosity turns into clarity and someone can actually do something with it.
I also like the creative side of the work: the blank-page moment when an idea can become a campaign, a website, a better process, a useful AI tool, or something nobody had quite thought to build yet.
That mix of creativity, curiosity, technology, and solving something real is what keeps the work interesting to me.
Outside the work
I’ve always had a lot of ideas.
That probably explains the side hustles, the half-built concepts, the websites, the notes full of things I may or may not ever come back to, and the fact that I’m usually thinking about what something could become next.
I like making things. Writing, building, designing, figuring out how a vague idea turns into something real that another person can actually use.
I also like learning for the sake of learning. I can go pretty far down a rabbit hole once I decide I want to understand something, which is probably why I ask so many questions. Most of the time, I’m trying to get to the why.
And I turn a lot of those questions on myself, too.
Growth matters to me. I care about learning from experience, changing my mind when I need to, and investing in myself just as intentionally as I invest in the work and the people around me.
I care deeply, too. When I believe in something or someone, I get invested. That includes the people I mentor, the work I choose to do, the ideas I decide are worth building, and the people in my life.
I also believe in taking care of myself. Fitness, movement, yoga, and my mental health are important parts of my life.
I’m ambitious, but I don’t think burnout is a personality trait.
I know by now that I’m better at everything else when I’m actually taking care of myself.
And I like having a life outside of work. I love traveling, reading, good food, and the kind of sunset that makes you stop what you’re doing for a minute.
I’m based in Connecticut and have two dogs, so there is usually at least one nearby while I’m reading, planning the next trip, or coming up with another idea.
I think a lot of that comes down to what I choose to invest in: the things I’m learning, the ideas I’m building, the people I care about, and the kind of person I’m trying to become.
“I’ve had the pleasure of working alongside Amber during my time at PERQ, and she is truly a standout colleague and leader.”
“Amber is easily one of the best mentors I have ever learned from.”
“I watched Amber navigate through her responsibilities with genuine passion, care, and positivity.”
“Her eye for design and ability to write content made her a valuable asset to both the Sales and Marketing teams.”
“I had the fantastic opportunity to observe her kindness, effective communication, and immense knowledge of the marketing realm.”
“I had the opportunity to work with Amber for over a year, and I’m genuinely grateful for everything I learned from her.”
Marketing and growth leadership.
Across strategy, demand generation, brand, operations, websites, enablement, and team leadership.
MBA + two bachelor’s degrees.
Business Administration and Sociology from Bay Path University and Eastern Connecticut State University, with a focus on business, people, behavior, and systems.
From growing companies to established teams.
I’ve worked across SaaS, service-based, and financial organizations with varying team sizes and marketing maturity.
Alongside in-house leadership roles.
Working directly with businesses on strategy, execution, systems, and growth.
There wasn’t one perfectly planned path.
I kept saying yes to bigger problems, learning the parts of the business around marketing, and getting closer to the decisions behind the work.
VP of Growth Marketing & Enablement
2023–Present · Remote
Joined to lead demand generation and was promoted twice, most recently to VP in January 2026. Today I sit on the executive team, leading brand, demand generation, website and content strategy, sales enablement and marketing operations, and developing the marketing team.
Director of Marketing
2021–2023
A repositioned business was still running on a legacy marketing engine. I rebuilt the function around the new direction: demand generation, HubSpot CRM and automation, paid media, events, and content.
Consultant
2017–Present
The through-line: since 2017 I’ve kept a consulting practice alongside every full-time role, starting with Robert James Restoration and adding MembersFirst CT Federal Credit Union the year after. Mostly service businesses and startups working with real-world budgets.
Marketing Director at StormwaterONE (2019–2021), where qualified leads rose 95% while paid spend came down about 36%, and at eTraveler (2017–2018). It started at Nutmeg Technologies in 2015: websites, landing pages, outbound prospecting and the marketing materials that went with them.
Tell me what’s going on. You do not need to know which service you need, or have the problem perfectly defined. That part is usually where I like to start.
Or find me on LinkedIn