My experience spans in-house leadership, consulting, and building practical things from scratch. I work across strategy, marketing, operations, and team development, usually where the business needs more clarity, structure, or momentum.
Eleven years of building marketing from the inside, first as the person doing everything, now as the executive deciding what’s worth doing. The job title keeps changing. The job hasn’t: figure out what the business needs, then build it well.
VP of Growth Marketing & Enablement
2023–Present · Remote
Joined to lead demand generation; promoted twice since, to VP in January 2026. Now on the executive team covering brand, demand generation, website and content strategy, sales enablement, and marketing operations, with budget oversight and team leadership.
Director of Marketing
2021–2023
Rebuilt a legacy marketing function from the foundation: demand generation, HubSpot CRM and automation, paid media, events, partner campaigns, and content.
Consultant
2017–Present
Ongoing consulting alongside the full-time work, starting with Robert James Restoration in 2017, still a client today. MembersFirst CT Federal Credit Union followed in 2018, plus selected service businesses and startups working with real-world budgets.
Marketing plans and campaigns · websites and local SEO · Google and Meta advertising · brand support
95% more qualified leads, with paid media spend cut ~36% while impression share rose 35%.
500+ qualified leads through national trade shows and event marketing.
Websites, landing pages, outbound prospecting, and marketing materials.
My title has changed. What I love most is still figuring out what will move the business forward.
“I’ve had the pleasure of working alongside Amber during my time at PERQ, and she is truly a standout colleague and leader.”
“Amber is easily one of the best mentors I have ever learned from.”
“I watched Amber navigate through her responsibilities with genuine passion, care, and positivity.”
“Her eye for design and ability to write content made her a valuable asset to both the Sales and Marketing teams.”
“I had the fantastic opportunity to observe her kindness, effective communication, and immense knowledge of the marketing realm.”
Bay Path University
Eastern Connecticut State University
Eastern Connecticut State University
Tell me what you're working on, what feels unclear, or what you're trying to improve. I'll reply within a couple of days.