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Build your marketing foundation.
For established service businesses with paying clients and no clear marketing priority order. Diagnose what your business actually needs and leave with a plan for what to build first, next, and later.
- 8 modules
- About 3 hours of teaching
- Self-paced
- Interactive Foundation Map
$297 One payment, when it opensOne payment
Who it’s for
The business grew through referrals, reputation, relationships, or the owner’s own effort. Marketing was never designed as a system. It works, until it needs to work more reliably.
- You have paying clients, but marketing has never been built on purpose.
- You are doing the marketing yourself, or alongside someone who already wears several hats.
- You have tried different tactics, but you are not confident they are the right priorities.
- You want to know what matters, what to build first, and what can wait.
This is not for someone looking for a list of trending tactics or a shortcut to immediate growth. It is for a business ready to make more deliberate marketing decisions.
Marketing gets easier when the foundation is intentional.
Diagnosis before tactics.
Most marketing advice hands you tactics before it knows anything about your business. Post more. Run ads. Start a newsletter. You end up doing a little of everything and trusting none of it.
This course starts with diagnosis. It works out what your business needs, and in what order, before it asks you to build anything.
Every module is a concept module, not a step-by-step platform tutorial. The point is a working answer to the strategic question underneath the tactic, so the tactics you choose afterwards are the right ones.
Leave with a plan that tells you what comes first.
The Marketing Foundation Map is not a downloadable worksheet. It is an interactive tool built into the course that reads your answers and organizes them as you go.
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1
Diagnose
A short audit rates each foundation as high, medium, or low priority for your business.
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2
Decide
Your positioning, gaps, and decisions save into one place as you complete the modules.
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3
Prioritize
The Map assembles everything into a Foundation Plan, sorted into first, next, and later.
The foundation with the most to gain and the one worth attention now.
Important, but it waits until the first priority is doing its job.
Solid enough for now. Named, so it can stop taking up mental space.
What changes
Before
- Every marketing idea feels equally urgent.
- You are doing a little of everything.
- You are not sure what is working or what deserves more attention.
- New advice keeps changing the plan.
By the end
- Your seven foundations have been assessed.
- Your gaps and decisions are collected in one place.
- You have one clear starting point.
- You know what comes first, next, and later.
- You have a Foundation Plan sized to how your business actually works.
Seven foundations, across three layers.
The first is positioning, the answer everything else depends on. The other six are the parts of a marketing system, grouped by how a business is encountered, evaluated, and remembered.
Get found
how you are discovered
A working answer to who you serve, what you do, and what makes you different. First in order, because everything else depends on it.
Which of the places a prospect might look actually matter for your business, and where to put your effort.
Get chosen
how you are evaluated
The evidence that other people vouch for you: client proof, peer proof, institutional proof.
Turning word of mouth from luck into a loop you can actually run.
Be remembered
how you stay in mind
Becoming known to the right people in one place, on purpose.
Building a channel you own, so reaching people does not depend on a platform’s permission.
Becoming the expert people trust in your field, and knowing which kind of authority is yours to build.
Eight modules, seven foundations. The Foundation Audit is its own module rather than an eighth foundation: it is what diagnoses where you stand before the rest begins. Five businesses run through every module, a therapist, a pressure washer, a wedding photographer, a chiropractor and a stylist, so you see the same framework produce genuinely different answers.
Who’s teaching it
For more than ten years I have worked across marketing strategy, demand generation, websites, content, sales enablement, and operations. I have led marketing from inside businesses and worked directly with small teams trying to decide where limited time and budget will have the most impact.
I built this course around a pattern I kept seeing. Businesses were not short on ideas or effort. They were missing a way to decide what deserved their attention.
This is the thinking I come back to every time, made into something you can work through for your own business.
Build the plan your marketing has been missing.
$297 One payment. The course is yours to keep.
It is not open yet. Join the list and you will hear first.
- Eight self-paced modules
- About three hours of teaching
- The interactive Marketing Foundation Map
- Seven personalized foundation priorities
- One place for your positioning, gaps, and decisions
- A completed first, next and later Foundation Plan
- Continued access to the course
Built to be used, not just watched.
All sales are final. The course is delivered in full the moment you pay, so there are no refunds. Buying from the EU or the UK? You have 14 days to cancel. Read the purchase terms.
One note when the course is ready, and nothing else.Occasional course updates, and nothing else. Unsubscribe any time. See how your email is handled.
Questions
When does it open?
It is still in production and does not have a public date yet. Join the list above and you will get one note when it is ready.
Can I get a refund?
Not in most places. The whole course unlocks the moment you pay, so all sales are final, which is why this page tells you what is inside it in as much detail as it does before you buy. If you are buying from the EU or the UK, consumer law gives you 14 days from purchase to cancel and I honour that: email me inside 14 days and I will refund you and remove your access. And wherever you are, if the course will not open or your payment did not go through, email me. That is a different thing from a refund and I will just fix it.
Who is this course for?
Build Your Marketing Foundation is designed for established service businesses with paying clients. It is especially useful for owners or small teams whose marketing has grown through referrals, reputation, and individual effort rather than an intentional system.
Is this useful if I am already doing some marketing?
Yes. The course is not based on starting from zero. The Foundation Audit helps you assess what is already working, where gaps exist, and what deserves attention next.
How long does the course take?
The course contains about three hours of teaching across eight modules. You should also allow time to pause, think, and complete the work for your own business. The goal is not to rush through it in one sitting.
Does this teach me how to use specific marketing platforms?
No. This is a strategy and decision-making course, not a collection of platform tutorials. It helps you determine which parts of marketing matter for your business so you can make better tactical decisions afterward.
What will I have when I finish?
You will have your positioning, foundation priorities, identified gaps, key decisions, and a completed Foundation Plan organized into what to build first, next, and later.
Do I need separate software for the Foundation Map?
No. The Foundation Map is built into the course. Your answers and decisions save into one place as you work through the modules.
How long will I have access?
The course is yours to keep, so you can return to the lessons and your Foundation Map as your business evolves.
You do not need more marketing ideas. You need a clear place to start.
Build the foundation underneath your marketing and leave with a plan shaped around how your business actually works.
$297 One payment, when it opens